- Small family farmers grow over 50% of the world’s coffee.
- The average $3 latte delivers less than 2 cents back to the farmer.
- A two-cup-per-day coffee drinker will, in a year’s time, consume the annual crop of 18 coffee trees.
- 108 million people in the US drank coffee yesterday.
- Americans consume more coffee than any other nation, at 2.3 billion pounds annually.
- For every coffee drinker in the US, there is one worker elsewhere in the world who depends on coffee for his livelihood.
- By linking directly with markets, farmers in Fair Trade cooperatives are able to earn 3 to 5 times more for their coffee than they would otherwise.
- StarBucks purchased 2.1 million pounds of Fair Trade coffee in fiscal year 2003.
- Coffee is indigenous to Ethiopia.
- Coffee “beans” are actually the dried seeds of the fruit of the coffee tree, which when ripe look like small, red cherries.
Source: TransFair USA
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